The Truth Behind Amazon Black Friday
Amazon Black Friday promises a whirlwind of deals, a cascade of discounts, and a symphony of shopping carts filling to the brim. As the anticipation builds, both consumers and retailers mark their calendars, readying themselves for one of the grandest sales events of the year. This isn’t just another shopping day; it’s an annual ritual, a […]
Earning the Climate Pledge Friendly Badge on Amazon
The Amazon Climate Pledge Friendly badge helps customers find more sustainable products from reputable brands. People are willing to pay 9.7% more just for a sustainable alternative. That’s why Amazon introduced the Climate Pledge Friendly badge. It’s a simple way for you to show that your products are better for the planet. But how exactly […]
Safeguard your Brand with Product Liability Insurance
Acquiring product liability insurance is a smart move to safeguard your success on Amazon. Selling on Amazon can be an incredible business model, but this doesn’t mean that it comes without its challenges. One big risk that often gets overlooked is seller insurance. Amazon is not always accountable for seller’s mishaps. So, if a customer […]
Here’s Why You Should Care about Amazon Attribution
Amazon Attribution enables on-demand access to conversion reporting. This tool makes advertising fairly simple – at no cost. Successful Amazon sellers come in all shapes and forms: some of them are not even on the platform, while others use a lot of external marketing efforts to make the most out of it. But, how can […]
How to Improve Your Valid Tracking Rate on Amazon
If you’re one of the 9.7 million Amazon sellers, keeping up with your valid tracking rate (VTR) is crucial to maintaining a good standing on the platform. Your VTR affects your ability to sell smoothly and keeps customers happy because they can track their orders in real-time. Having a low VTR could lead to a […]
Mastering Amazon Associates
It’s easy to make money with Amazon Associates! If you are a website owner or blogger, you came to the right place. If you’re already selling on Amazon, there’s another way you can earn money: through Amazon Associates. This is a free, Amazon affiliate marketing program for website owners and bloggers. allows you to add […]
Thanksgiving 2024 | Must-Know Amazon Tips
Thanksgiving 2024 isn’t just about the turkey and cranberry sauce on our plates; it’s about the sizzling deals simmering on the sales horizon. As the golden leaves fall and the holiday spirit embraces us, businesses everywhere are gearing up for one of the most bustling sales weekends of the year. Below, we’ll discuss the history, […]
How Can Amazon Vine Help Your Brand?
Amazon Vine is a great way to get more product reviews. But what other benefits can sellers experience? Amazon is the largest ecommerce platform, and there’s no doubt about that, given that it sells more than 12 million items! Since there are so many products, sellers face a lot of competition. Fortunately, Amazon offers many […]
The Amazon Launchpad Guide for Sellers
Amazon Launchpad helps innovative brands sell new products and grow with unique marketing tools. If you’re a small business owner or startup with a unique product, Amazon Launchpad could be a great way to reach more customers. The program gives new and innovative businesses extra help to succeed in the marketplace. Let’s find out what […]
Amazon Halloween | Tricks and Treats to Boost Sales
Amazon Halloween is the gateway to great Q4 profits. Let’s see how brands can boost their sales during Halloween. Seasonal events are a great chance to give your Amazon shop a boost. Whether you sell costumes, candy, or everyday products, Halloween is your chance to attract more customers and increase sales. And guess what? Even […]
Using the FBA Calculator on Amazon
The Amazon FBA calculator allows sellers to preview and compare product revenue estimates based on the fulfillment channel. When sellers first examine the wholesale prices of products vs their retail prices, the margin rates seem too good to be true. That is, until you factor in all the fees and hidden costs of selling on […]
Sponsored Products vs Sponsored Brands
Knowing the difference between Amazon sponsored products vs sponsored brands can help you make a better choice for your business. When selling on Amazon, you need the right advertising strategy to increase your revenue. Investing in ads will make you stand out, especially if your product is ranking and selling well. If you have been […]
Amazon Inbound Placement Fees
Amazon inbound placement fees are an important factor for many 3P sellers. If you’re an Amazon seller and you’re trying to get a grasp of Amazon inbound placement fees, you’re certainly not alone. Ever since the marketplace imposed this Amazon placement fee on March 1, 2024, many sellers have been busy calculating how it can […]
Amazon FAQs from Seasoned Experts
Let’s explore and answer some of the most common Amazon FAQs so you can stop looking for answers everywhere. Selling on Amazon can seem complicated. The retail giant seeks new ways to improve customer experience on a daily basis. This also translates to new challenges for sellers, old and new.The good news is that you […]
Amazon Buy Box | How Can You Win It?
The Amazon Buy Box is the Mount Everest for sellers in the marketplace. It’s the coveted spot that allows brands to get their products in front of customers. Over 80% of Amazon purchases are made through the Buy Box. So if your product isn’t featured there, you’re potentially missing out on significant sales. What […]
Why Branded Keywords Matter
How to Create an Amazon Store
Amazon Stores, how do they work? Can and should you open one? What are the main mistakes to avoid during the process? Are you thinking about growing your brand by creating an Amazon Store? If that’s the case, congratulations! You will be putting your brand in front of more than 310 million customers. But before […]
Amazon Sponsored Display Strategy
Let’s understand how Amazon Sponsored Display works and how you can decide if it’s a good option for your business. With more than 1.9 million active sellers, it’s no surprise that so many sellers struggle to stand out on Amazon, even when investing a lot of time in organic strategies. Sponsored Display ads solve this […]
How to Build Brand Trust
We’re in the age of brand trust, and buyers expect dependability from their favorite brands. Great promises are great, but do you know what actually makes your customers stick around? Your ability to live up to those promises and deliver stellar products. When you do that consistently, that means you’re building consumer trust online. Users […]
Understanding the Amazon Section 3 Policy
Violating Amazon Section 3 can come with huge consequences. Amazon takes its position as the ecommerce giant seriously. After all, they earned $575 billion in 2023. Why do so many global consumers turn to Amazon when making purchases? Amazon is a safe platform with high-quality sellers and products. Why does Amazon offer an exceptional customer […]
Amazon Monthly Payments for Sellers
Just like any other type of business, selling on Amazon requires understanding the intricacies of Amazon monthly payments. The importance of this factor is highlighted by data from IBN, revealing that poor cash flow is the reason why eight out of ten small businesses fail. Without a doubt, mastering the ins and outs of Amazon […]