Amazon Halloween | Tricks and Treats to Boost Sales
Amazon Halloween is the gateway to great Q4 profits. Let’s see how brands can boost their sales during Halloween. Seasonal events are a great chance to give your Amazon shop a boost. Whether you sell costumes, candy, or everyday products, Halloween is your chance to attract more customers and increase sales. And guess what? Even […]
Using the FBA Calculator on Amazon
The Amazon FBA calculator allows sellers to preview and compare product revenue estimates based on the fulfillment channel. When sellers first examine the wholesale prices of products vs their retail prices, the margin rates seem too good to be true. That is, until you factor in all the fees and hidden costs of selling on […]
Sponsored Products vs Sponsored Brands
Knowing the difference between Amazon sponsored products vs sponsored brands can help you make a better choice for your business. When selling on Amazon, you need the right advertising strategy to increase your revenue. Investing in ads will make you stand out, especially if your product is ranking and selling well. If you have been […]
Amazon Inbound Placement Fees
Amazon inbound placement fees are an important factor for many 3P sellers. If you’re an Amazon seller and you’re trying to get a grasp of Amazon inbound placement fees, you’re certainly not alone. Ever since the marketplace imposed this Amazon placement fee on March 1, 2024, many sellers have been busy calculating how it can […]
Amazon FAQs from Seasoned Experts
Let’s explore and answer some of the most common Amazon FAQs so you can stop looking for answers everywhere. Selling on Amazon can seem complicated. The retail giant seeks new ways to improve customer experience on a daily basis. This also translates to new challenges for sellers, old and new.The good news is that you […]
Amazon Buy Box | How Can You Win It?
The Amazon Buy Box is the Mount Everest for sellers in the marketplace. It’s the coveted spot that allows brands to get their products in front of customers. You’ve likely heard of it. The buy box is a crucial element for driving sales, since it’s driven by customer purchasing behavior. Over 80% of Amazon purchases […]
Why Branded Keywords Matter
How to Create an Amazon Store
Amazon Stores, how do they work? Can and should you open one? What are the main mistakes to avoid during the process? Are you thinking about growing your brand by creating an Amazon Store? If that’s the case, congratulations! You will be putting your brand in front of more than 310 million customers. But before […]
Amazon Sponsored Display Strategy
Let’s understand how Amazon Sponsored Display works and how you can decide if it’s a good option for your business. With more than 1.9 million active sellers, it’s no surprise that so many sellers struggle to stand out on Amazon, even when investing a lot of time in organic strategies. Sponsored Display ads solve this […]
How to Build Brand Trust
We’re in the age of brand trust, and buyers expect dependability from their favorite brands. Great promises are great, but do you know what actually makes your customers stick around? Your ability to live up to those promises and deliver stellar products. When you do that consistently, that means you’re building consumer trust online. Users […]
Understanding the Amazon Section 3 Policy
Violating Amazon Section 3 can come with huge consequences. Amazon takes its position as the ecommerce giant seriously. After all, they earned $575 billion in 2023. Why do so many global consumers turn to Amazon when making purchases? Amazon is a safe platform with high-quality sellers and products. Why does Amazon offer an exceptional customer […]
Amazon Monthly Payments for Sellers
Just like any other type of business, selling on Amazon requires understanding the intricacies of Amazon monthly payments. The importance of this factor is highlighted by data from IBN, revealing that poor cash flow is the reason why eight out of ten small businesses fail. Without a doubt, mastering the ins and outs of Amazon […]
USPS Sunday Delivery for Ecommerce Sellers
Amazon Sellers should consider USPS Sunday Delivery to enhance their shipping services. Deliveries may be the last stretch, but they’re just as important as any other stage in the selling process. So, what if a user needs one important package to arrive before or by the weekend? A few times, the usual shipping methods won’t […]
Amazon Expedited Shipping and Packing
Expedited shipping vs standard shipping, which to choose? Growing ecommerce popularity comes with more demands, and one of the most prominent demands is fast shipping. Did you know one in five customers will abandon their shopping cart due to long shipping times? That’s why offering fast shipping is one of the most vital things your […]
How to Perform an Amazon Competitor Analysis
An Amazon competitor analysis will help you stand out among a sea of players to cut through the noise and grow your business. Did you know that there are over 353 million products for sale on Amazon, including those sold by third-party sellers? Given the gargantuan size of the marketplace, it’s no wonder many sellers […]
Why Slow Page Loading is Killing Your Traffic
Slow page loading is something no website owner ever wants to deal with. You can have the most awesome-looking website or the best products in your Amazon storefront, but there’s one thing that comes before anything else: loading speed. According to recent studies, 40% of users will leave a website if it takes more than […]
How Much Does Amazon Advertising Cost?
Amazon is one of the most trusted ecommerce platforms, so sellers can increase visibility and sales on Amazon. The average CTR on Amazon US is 0.36%, so sellers can easily find and engage buyers. However, Amazon also attracts a lot of competition. Fortunately, there are many advertising solutions for Amazon so sellers can stand out […]
Ecommerce Integration Strategies
Ecommerce integration is the backbone of any successful online business today. Imagine trying to run a bustling online store without a proper system in place—customer queries would go unanswered, manual order taking could result in human errors, and fulfillment would be chaotic. That’s where the power of ecommerce integration comes in. With ecommerce sales projected […]
Dealing with Negative Reviews on Amazon
Getting negative reviews on Amazon is just part of the normal course of business. No matter how great your product is or how carefully you nurture customer relationships, you will always get a few Amazon customer complaints. It’s not the end of the world and it can even be a good thing, as long as […]
Amazon Search Terms Optimization
Amazon is one of the most trusted sources for sellers and customers. That’s why 44% of all product searches start on Amazon. However, sellers still experience drawbacks. Amazon has 9.7 million sellers, making it a competitive marketplace. Fortunately, Amazon makes marketing and advertising easy. The secret is knowing how to use these resources to your […]
Shopify Amazon Integration | What You Need to Know
Shopify and Amazon are two of the most popular selling platforms in today’s ecommerce arena, and it isn’t unusual for entrepreneurs to be caught in the Amazon vs. Shopify debate. But why do you have to choose one if you can enjoy both through Shopify Amazon integration? The key is to harness the potential of […]