Amazon Halloween is the gateway to great Q4 profits. Let’s see how brands can boost their sales during Halloween.
Seasonal events are a great chance to give your Amazon shop a boost. Whether you sell costumes, candy, or everyday products, Halloween is your chance to attract more customers and increase sales.
And guess what? Even if your store isn’t filled with pumpkins, you can still find ways to make the most out of this season. Let’s see how you can prepare your Amazon Halloween shop and make the most of this festive time of year.
Why Is Amazon Halloween Important?
Halloween dates back more than 2,000 years. All Hallows Eve as we know it today stemmed from the Celtic New Year, called Samhain. Samhain occurred on November 1st, and it was believed the New Year thinned the worlds between the living and the dead.
While most of your consumers won’t believe spirits will rise from the dead, they will still see Halloween as an excuse to wear a costume and buy scary products.
65% of consumers do Halloween shopping online, so users don’t have to walk into their local Halloween store to purchase their costumes and decorations. There are some best practices to know before creating a Halloween sales and marketing strategy, though. For example, know if your consumers will celebrate Halloween. It’s a popular holiday in the USA and Canada, and is also celebrated throughout Latin America and Europe.
Which Amazon Halloween Products Should You Sell?
Halloween is one of the biggest shopping holidays, with billions of dollars spent each year on costumes, candy, decorations, and more.
Sellers and entrepreneurs usually want to find a way to be part of this consuming era, but the big question is: how can you do it?
These are some of the main products you can sell if you want some of those dollars in your own pockets.
Halloween Costumes
The tradition of wearing Halloween costumes also began during Samhain, when the Celts would dress up to ward off ghosts. People today also take wearing Halloween costumes seriously–so much so that we spend $3.6 billion on spooky outfits.
Costumes are the main elements of Halloween, and this explains why consumers spend around $3.6 billion each year on everything from superheroes to classic monsters.
If you’re new to selling costumes on Amazon, focus on a variety of items that suit different age groups and interests:
- Classic Costumes. Think about the timeless characters that people love—like vampires, witches, skeletons, or animals. These costumes never go out of style, and you can find them easily through wholesalers or dropshipping platforms like AliExpress.
- Popular Characters. If you can source licensed costumes, those based on popular TV shows, movies, and cartoons are often the hottest sellers. Keep an eye on trending characters and be sure to include relevant keywords in your product titles.
For example, you can list an item as “Classic Witch Halloween Costume – Perfect for Trick-or-Treating or Halloween Parties.” Include pictures showing the costume from different angles, and mention that it comes in various sizes to fit all ages.
But this is not it: if you sell clothes, you can make some simple matching sets and sell them as costumes. All you need are some ideas and accessories to make it work.
Halloween Masks and Makeup Kits
Not everyone has the time or budget for a full costume. Masks and makeup kits are a quick and affordable way to create a Halloween look. Here’s how you can sell these popular items:
- Scary Masks. Offer a selection of masks, from creepy clowns to skeleton faces. Make sure to include a variety of styles so that there is something for everyone.
- Makeup Kits. Halloween makeup kits with face paint, fake blood and glitter are in high demand. Sell these as standalone items or bundle them with masks to increase their appeal.
If you sell makeup, you can create a listing for “Zombie Halloween Mask and Makeup Kit – Easy and Quick Costume Solution.” Use before-and-after photos to show how the mask and makeup can create a complete look.
Highlight in the description how it’s perfect for parties and trick-or-treating and make sure people see its value.
On the other hand, if you sell accessories, you can always market them as ways to add to a simple outfit to turn it into a creative costume (like rabbit ears or unicorn bands).
Candy
Handing out candy is an integral part of Halloween. This tradition also started during Samhain, when the Celts offered nuts and fruit to appease their gods. Today, we all know this practice is now called trick or treating.
No Halloween is complete without candy. Consumers spend around $3.6 billion on candy each year, making it a must-have for your Amazon Halloween shop. You don’t have to limit yourself to well-known brands to be successful.
- Name-Brand Candy. If you have access to popular candy brands like Reese’s or Snickers, list them in bulk packages. Many parents and party planners look for large assortments of candy to hand out to trick-or-treaters.
- Affordable Alternatives. If brand-name candy is out of your price range, consider selling budget-friendly alternatives like chocolate coins, fruit snacks, or even popcorn.
Create a listing for “Halloween Candy Bundle – 3 lbs of Assorted Treats.” Use eye-catching images of the colorful candy assortment. Mention in the description that it’s perfect for filling treat bags or candy bowls.
Decorations
Decorations are key to setting the Halloween atmosphere, and shoppers spend an average of $31.89 on them each year. The great thing about selling Halloween decor is that you don’t need licensed products, making it easier and cheaper to stock up. Consider these bestsellers:
- Artificial Pumpkins. Sell pumpkins in different sizes and colors. Offer a variety, including pre-carved pumpkins and those that customers can carve themselves.
- Spooky Outdoor Decor. Items like fake spider webs, ghostly figures, and tombstones are popular picks for homeowners looking to create a haunted yard. Offer these as part of bundles to provide customers with an all-in-one decorating solution.
Sell a “Haunted House Decor Kit” that includes artificial pumpkins, skeletons, and fake cobwebs. Make sure your listing shows different ways customers can use the items to decorate their homes, making it easier for them to visualize the products in use.
Halloween Lights
Lights are essential for creating the perfect Halloween vibe, both inside and outside the home. From string lights shaped like pumpkins to lanterns with ghostly patterns, there are endless options to explore:
- LED String Lights. Offer lights in festive colors like orange, purple, and green. Highlight that they are battery-operated for easy setup and suitable for indoor and outdoor use.
- Halloween Projector Lights. These lights project spooky images like ghosts or bats onto walls or floors, instantly transforming any space. They are a hit for Halloween parties and can also be used to create a welcoming scene for trick-or-treaters.
You can list a product as “Halloween LED String Lights – 30 ft. – Ideal for Indoor/Outdoor Decoration.” In the description, mention how they can be hung in windows, draped over doorways, or wrapped around porch railings to create a festive look.
How to Prepare for Amazon Halloween
Now you have an idea of what products to sell, it’s time to prepare your online Halloween stores. These strategies will help you stand out and attract more buyers.
Research the Market
Even though we mentioned the most popular Amazon Halloween products, these may not be the items your customers want. If you sell self-care items, your consumers may prefer buying Halloween-themed candles instead of decorations.
How do you know what your consumers demand? Research your target market. Fortunately, Amazon offers many tools to do this–and many are available for free.
These include the “customers also bought” section and Amazon’s Best Selling page (you can find Halloween items here during the season).
There are also various third-party tools you can use, specifically product research and trend report software. You can also use the FBA calculator to see if any items you source are worth the investment.
Conducting customer research is integral before selling any new products. You’ll not only get more sales but won’t be stuck with unused inventory and hope you’ll sell it on your end-of-the-year sales.
Source Halloween Products
Once you know which products to sell, you’ll want to source them in advance to stock up by the time your consumers are ready to shop. This is important since Halloween makes a big portion of Q4 sales on Amazon.
Fortunately, many Amazon Halloween and holiday-themed wholesale suppliers provide toys, candy, games, crafts, decor, and more.
You can also dropship Halloween products on Amazon.
Create an Amazon SEO Strategy
Since 44% of product searches begin on Amazon, you must take Amazon Halloween SEO seriously.
The first step in any SEO strategy is to research keywords. Choose Halloween-themed keywords that relate to your products. The keywords you optimize should have high monthly searches and low competition.
- Optimize Titles. Include keywords like “Halloween costume,” “spooky decor,” or “Halloween candy bundle” naturally within your product titles. For example, “Spooky Ghost Halloween Costume – Perfect for Kids and Adults.”
- Detailed Descriptions. Describe how your products can be used for Halloween. Highlight features like size, color, material, and versatility. For example, mention if your Halloween lights are waterproof or if a costume comes in multiple sizes.
To capture Halloween shoppers, your product listings need to be keyword-optimized and eye-catching. Use relevant Halloween-related keywords in your product titles, descriptions, and bullet points to increase your visibility.
Optimize Your Amazon Halloween Listings
When you find your search terms, use the main keyword in the headline, features, and descriptions. Sprinkle the other keywords wherever they fit.
You want your content to sound natural. Keyword stuffing will only work against you, so don’t try to throw off the algorithms by repeating different search terms.
Your content should also be detailed and helpful to users. Share all specs and features so customers feel comfortable knowing they’re making a high-quality purchase.
You’ll also want to upload clear product images. Your customers don’t see the item in person, so upload multiple camera angles and include zoomed-in and out photos. Amazon lets you upload nine images, but the five-to-eight range is ideal.
Create an Amazon Halloween Shop
If you have an Amazon storefront, creating a Halloween section will let your devoted customers know where to find your limited-edition spooky items.
You can easily create a new section by going to the editor, clicking a blank tile, and selecting “add new section.” From here, you can customize your Halloween section and add your scary products!
Promote Your Amazon Halloween Shop
Advertising your Halloween products can greatly increase visibility and drive sales. Here’s how to make the most of Amazon’s advertising tools and social media platforms:
- Sponsored Products. Use Amazon Sponsored Products to target seasonal keywords like “Halloween costumes for kids” or “Amazon Halloween decorations.” This will help your items appear in relevant searches.
- Social Media Posts. Share festive posts on your social media accounts, showcasing your Halloween products. Include direct links to your Amazon listings to make it easy for customers to shop.
Run a social media campaign with the headline, “Spooky Deals Await at Our Amazon Halloween Shop!” Include photos of your products in Halloween settings, like costumes in front of decorated doorways or candy displayed on a Halloween-themed table.
Add Festive Graphics and Banners
Give your Amazon storefront a Halloween-themed makeover. Updating your product photos to include Halloween props can help set the tone and attract customers. For example, adding pumpkins, cobwebs, or candy to your images gives shoppers a festive vibe.
Update your store banner with a Halloween theme, featuring graphics of jack-o’-lanterns, bats, or ghosts. Include phrases like “Spooky Deals Await! Check Out Our Amazon Halloween Shop!” This makes your store feel more festive and welcoming.
Create Halloween Product Bundles
Bundles can help increase your sales and give customers more value. Consider grouping related products to create a “Halloween Essentials” pack.
- Bundle Ideas. Combine a few bestsellers, such as a Halloween makeup kit, a scary mask, and a bag of candy. This bundle will be perfect for last-minute shoppers looking for an easy solution.
- Offer Discounts. Everyone loves a good deal! Offer a limited-time discount on Halloween-themed bundles. For example, run a “Trick or Treat Sale” where buyers get 10% off when they purchase a bundle.
How to Prepare Your Non-Halloween Products for the Season
You might not sell Halloween-themed items, but that doesn’t mean you can’t join the fun. Here’s how you can adapt your current products to attract Halloween shoppers:
- Repurpose Your Products. Add a Halloween twist to your everyday items. For example, if you sell candles, market them as “Pumpkin Spice Candles – Create a Cozy Halloween Atmosphere.”
- Use Seasonal Packaging. If possible, change your product packaging to feature Halloween colors like orange, black, and purple. This small touch can make your items feel special and seasonal.
For example, if you sell children’s books, you can create a listing called “Spooky Storybook Bundle – Perfect for Halloween Night.” Show images of the books surrounded by Halloween decorations, helping shoppers see how they can use your products during the season.
Have a Spooky Amazon Halloween!
Halloween is one of the most versatile holidays. While many people love dressing up and passing out candy, others love decorating their homes for the spooky season. Plus, many consumers love novelty Halloween products, such as self-care items, crafts, and games.
To prepare for Amazon Halloween, conduct market research and source your products in advance. You’ll also want to plan your marketing and SEO strategy. Create a Halloween section on your Amazon storefront, so your devoted customers can easily find your scary inventory.
By setting up your Amazon store and using these tips, you can attract more shoppers and boost your sales for Halloween. Preparing for seasonal events takes time, so it is important to plan ahead.
Have you taken advantage of Halloween and other holidays and never experienced success? We can help unlock your full potential.
Authors
Stephanie Jensen has been writing e-commerce content for seven years, and her copy has helped numerous stores rank on Amazon. Follow her on LinkedIn for more insight into freelance writing and creating high-quality content.
Antonella Fleitas is highly adept at creating fact-based, evergreen content about science, language learning, and culture. Her main goal is to build a strong content foundation for her clients, based on meaningful stories that people can learn from.
