What if you could celebrate Amazon Prime Day twice? Let’s get ready for Amazon Prime Dig Deal Days!
All sellers should look forward to Amazon Prime Big Deal Days―also known as October Prime Day. This sales day is the perfect chance to drive some extra revenue. Not only that, but you’ll set more eyes on your products.
But, if you want to really take advantage of this event, you need to understand the details and plan accordingly. Here’s what you need to know about Amazon Prime Big Deal Days, and how you can make the most of it.
What is Prime Big Deal Days?
Some call it “Prime Day 2” because it’s Amazon’s second major sales event of the year. Prime Big Deal Days takes place in October. It’s a great time for sellers to show off their products to millions of Prime members hunting for the best October Prime Day deals.
Amazon Prime Big Deal Days started as a response to the growing popularity of the original Prime Day, which was first introduced in 2015 to celebrate Amazon’s 20th anniversary. Due to its success, Amazon decided to add a second sales event in October to help both sellers and shoppers prepare for the holidays.
Prime Big Deal Days has quickly become one of the biggest seller promotions, as it offers an extra opportunity to maximize sales before the holiday rush.
This event is much like the first Amazon Prime Day, but it comes at a key moment when shoppers are starting to think about holiday gifts. For sellers, this is your time to feature discounts and special offers that grab the attention of eager customers.
How Many Times a Year Is Prime Day?
In recent years, Amazon expanded Prime Day from a once-a-year event to twice a year. The first Prime Day happens in July; the second takes place in October. For 2024, Prime Big Deal Days will be held on October 8th and October 9th.
These two events offer sellers two chances to take advantage of massive traffic and increased shopper interest. The October Prime Day, in particular, is strategically timed to help shoppers get an early start on their Q4 sales strategy.
Is Amazon Prime Big Deal Days for Everyone?
Amazon Prime Big Deal Days, like the regular Prime Day, is exclusive to Amazon Prime members. However, that doesn’t mean you’ll miss out on non-members.
Many people sign up for Prime right before or during these events just to get access to the deals. And once they’re in, they often stick around, which gives you the chance to gain long-term customers.
What Is the Advantage of Prime Big Deal Days?
Prime Big Deal Days come with several benefits that sellers can leverage:
- Increased Traffic. Prime shoppers will browse Amazon in search of the best deals. This means your products are seen by a much larger audience than usual. Even if customers don’t buy right away, the increased visibility can boost your brand’s recognition.
- More sales. Shoppers are looking for good deals, and if your products are part of Prime Big Deal Days, they’re more likely to get noticed and purchased. By offering discounts and special promotions, you can drive more purchases than on a regular day.
- Inventory clearance. If you have products that aren’t selling as fast as you’d like, Prime Big Deal Days provide the perfect chance to clear out old or slow-moving inventory. Offering discounts on these items can make them more attractive to shoppers looking for a deal, allowing you to make space for new products.
- Customer acquisition. Prime Big Deal Days is a great time to reach new customers who may not have heard of you before. Even if they’re only drawn in by a sale, these new customers could come back in the future if they like your products.
Prime Big Deal Days vs. Prime Day
The main difference between Prime Big Deal Days and the original Prime Day is the timing and focus. Prime Day takes place in mid-July and is Amazon’s original shopping event. It’s great for buyers who are looking for summer-related items like outdoor gear, pool accessories, and home essentials.
Many shoppers are looking for deals on things they’ve been wanting to buy, like home appliances, tech devices, or beauty products.
On the other hand, Prime Big Deal Days is focused on getting ready for the holiday season. So the sales are usually focused on gift items, holiday decorations, and winter products. Shoppers are more likely to buy gifts for friends and family and seasonal products.
How to Prepare for Amazon Prime Big Deal Days
To make the most out of Prime Big Deal Days, it’s important to be as prepared as possible. But how can you do that?
Plan Your Promotions Early
Failing to plan is planning to fail. Don’t wait until the last minute to plan your discounts and special offers. Start thinking about what products you want to promote and what deals will grab customers’ attention.
Look at your past sales to see which items sold well. For example, if electronics were a hit last year, it could be a good idea to promote them again.
You can also take a look at industry-specific trends. If there’s a product you are launching and everyone is buying, this is the best time to try to incorporate in your store.
Optimize Your Listings
If you want people to find your product instead of going with another seller, then you have to make sure your listings are optimized well in advance. Use high-quality images, clear descriptions, and relevant keywords to ensure your products stand out.
If you’re a brand-registered seller, take advantage of Amazon’s A+ content feature to provide enhanced visuals, comparison charts, and detailed product information. This added layer can make your listings shine.
Offer Attractive Discounts
A well-planned discount strategy not only attracts buyers but can also result in higher conversion rates and increased overall sales. However, the discount must be balanced—too low, and you lose potential customers; too high, and you lose profits.
Before setting your discount rate, research your competitors’ pricing strategies. Offering a discount slightly lower than theirs or bundling your product with an extra incentive (such as free shipping) can help your offer stand out.
Launch and Optimize Sponsored Ads
Invest in paid advertising to push your products to the top of search results and catch shoppers’ attention. Amazon’s advertising tools, like Sponsored Ads, can help increase visibility during Prime Big Deal Days.
Consider retargeting ads to reach customers who viewed your products but didn’t make a purchase. These ads can help bring them back to your listing when they’re more likely to buy.
Prepare for Increased Traffic
Prime Big Deal Days can bring a massive surge in traffic, so you need to have enough inventory to meet the demand. If you’re not prepared, you may face issues like running out of stock or experiencing shipping delays.
Order extra stock of your best-selling or promoted items well in advance to avoid running out. Remember to consider shipping times from your suppliers and leave room for unexpected delays.
Target Holiday Shoppers
Shoppers are starting to look for holiday presents, so focus on products that align with that trend. You can also offer gift wrapping as a bonus (holiday shoppers appreciate the convenience.)
Track Performance
After Prime Big Deal Days, analyze what worked and what didn’t. Understanding what can help you refine your promotions, pricing, and advertising for even better results next time.
After the event, review customer feedback to identify any recurring issues or suggestions. This can help you improve your product offerings or customer service for future sales events.
Final Thoughts
Amazon Prime Big Deal Days takes place on October 8 and October 9th. This is a fantastic opportunity to kickstart the holiday shopping season. By planning ahead, optimizing your listings, and offering competitive discounts, you can make the most of this high-traffic event.
Whether you’re offering the best October Prime Day deals or clearing out old inventory, having access to eager customers who are looking for the best deals is an opportunity you shouldn’t miss.
Authors
Esteban Muñoz is a content manager with several years’ experience in digital marketing and ecommerce. He’s been able to achieve incredible growth for his associates by optimizing and managing their accounts, and creating in-depth content marketing strategies.
Antonella Fleitas is highly adept at creating fact-based, evergreen content about science, language learning, and culture. Her main goal is to build a strong content foundation for her clients, based on meaningful stories that people can learn from.
