In this interview, we discuss:

• How to troubleshoot your data
• Why you can’t sell on Amazon and ignore PPC
• What Amazon sellers should know about PPC
• If you want visibility, you will have to invest in marketing Do it well 
• Different advertising strategies on Amazon 
• What strategies work for sellers without a brand per se 
• How to navigate the jungle of distractions that is Amazon 
• Examples of different marketing approaches 
• How PPC Ninja creates an advertising plan for a client and how to put into action 
• Software & services 
• What is a PPC Audit and how can it help you with turnover?
• Difference between smaller sellers vs 6, 7 & 8 figure sellers?
• What’s a budget mentality?
• How to think outside the box when it comes to budgeting 
• Scale and coverage for budgeting Learn the difference
• How to start scaling these big businesses 
• Go beyond keywords
• Think about other targets
• How to support your main ad types
• How to distribute your ad types depending on the products you sell
• Manage your advertising budget in a better way 
• Max out your placements and generate sales 
• Metrics 
• Recommendations for Amazon new sellers
• Get sales whether you have conversion rate history or not
• How to set your flywheel in motion 
• What goals a business should have 
• How agencies and sellers can interact with their data
• How to use your creative power to leverage your tools