How to Leverage Amazon Advertising
Amazon advertising is everywhere you look – it might be a sponsored product that caught your eye. I could also be a banner you scrolled past but remembered, or a brand name that shows up at the right moment. For sellers, this tool is a secret weapon of sorts, subtly nudging shoppers to add products […]
The Amazon PPC Management Cheat Sheet
Here’s how Amazon PPC management works and why it is the best way to build winning marketing campaigns on Amazon. Amazon PPC advertising has become a crucial tool for sellers who want to stand out in a crowded marketplace. If you’ve ever wondered how some products magically appear at the top of your search results, […]
Amazon KPI s | Your Way to Success in 2025
Amazon KPI s (Key Performance Indicators) can be your secret weapon to tell you exactly where your business stands. Numbers don’t lie. The power of data has never been more crucial, especially now, with ecommerce driving the growth of countless industries. In fact, a quick Google Trends shows how interest in the term “KPI” has […]
What is Frustration Free Packaging on Amazon?
Frustration free packaging is more than just making parcels a breeze to open; it’s about being mindful about your product’s journey from the warehouse to your customers’ doorstep. If you think packaging is nothing but a practical aspect of receiving an ordered product, think again. Data from the Unboxing Survey reveals that almost six in […]
What are A to Z Claims on Amazon?
The Amazon A to Z Guarantee protects customers when purchasing from third parties. But how does it affect sellers? While customers generally have a good experience with Amazon, not all transactions and deliveries go as planned. Amazon created the A to Z Guarantee to protect buyers when they purchase items through a third-party seller. How […]
Income Tax Policies for Amazon in Mexico
What About VAT on Digital Services? Mexico also implemented new rules requiring that VAT (Value Added Tax) be charged on digital services provided by Amazon, such as advertising or subscription fees for premium services. If you’re a seller based in Mexico, Amazon will add this VAT to your bill, unless you have a valid RFC […]
How to Get Ungated for an Amazon Category
So, you have a great product to sell and found out that Amazon has some restrictions for it. What can you do about it? Well, you can always switch your niche and sell something else. However, if you are not willing to do that, there are ways you can go about getting ungated on Amazon. […]
How to Increase Your Average Order Value
Many Amazon businesses struggle to increase their average order value. Even if you have great conversion rates and high store traffic, there’s still a chance that shoppers may only buy a few select items. Customers usually turn to Amazon when they need to buy something online. The brand value of Amazon is $705.7 billion. This […]
Australia’s Goods & Services Tax (GST) for Amazon Sellers
Australia’s Goods & Services Tax (GST) is a heavy tax for many small businesses, but those Amazon sellers with an Australian address can get a 10% tax waiver. In December 2017, Amazon launched its online presence in “The Land Down Under.” Although the kick-off was slow, in the last couple of months, Australia’s e-commerce has […]
The eCommerce Revolution Spurred by COVID-19
Retail shopping has suffered the consequences of this global health emergency. However, the new eCommerce revolution, spurred by COVID-19, seems to be the salvation for established and emerging businesses. The pandemic led consumers to ramp up their online shopping, which resulted in an increase in business-to-consumer (B2C) and business-to-business (B2B) eCommerce. The increase in B2C […]
FAQs: Amazon Changes Due to COVID-19
As an Amazon seller, you may be facing the challenges derived from the COVID-19 outbreak. Although it is pretty hard to predict the future in the light of the circumstances, we’ve compiled a series of FAQs to help you track the changes Amazon has made to its operations recently. What changes have been made by […]
Amazon Summer Sale 2020: Overcoming Adversity
The ‘early’ Amazon Summer Sale 2020 aims to bring back customers’ trust after the recent complaints in shipping delays and “to let brands sell excess inventory,” according to the New York Times. As we all know, the COVID-19 pandemic has had an unprecedented effect on the retail giant operations after the massive influx of customers […]
Amazon Ad Spend | What It Means for Google and Meta
Amazon advertising is shaping the future of modern marketplaces. When compared to Google and Facebook, Amazon is quickly gaining ground in terms of e-commerce strategies and paid search investments. Ad Spend and Digital Advertising According to Emarketer, digital spending will see double-digit growth each year, soaring to $129.23 billion in 2021. Mobiles and websites will […]
Will COVID-19 Affect Amazon Prime Day 2020?
For millions of Amazon Prime members, Prime Day is the biggest event of the year. With deals that last up to 36 hours, this much-anticipated event has gained popularity worldwide. In light of current events, will the COVID-19 pandemic affect Prime Day 2020? In 2015, Amazon created Prime Day as a means to increase sales […]
How are Young Amazon Brands Coping During COVID-19?
Over the past weeks, some retail brands have been experiencing huge spikes in sales because of the surge in demand for online shopping. Well-positioned brands may still remain relevant among loyal shoppers. But, how are young brands on Amazon coping during the COVID-19 pandemic? The Drawback of Traditional Amazon Ad Strategies It is common […]
Costco vs Amazon: Which Credit Card to Use?
Costco and Amazon offer rewards and benefits that every consumer will surely enjoy. But during this crisis, which card proves to be more useful? Stockpiling on groceries is pretty common among Costco and Amazon shoppers, but with the coronavirus pandemic still in progress, it’s becoming more and more difficult for consumers to buy what they […]
COVID-19: Amazon Seller Central Updates
In order to keep sellers informed on the latest news surrounding the COVID-19 pandemic, Amazon has committed to publishing timely content on all its channels, especially on Seller Central, to ensure they know how to proceed during these unfavorable times. In our recent post, we talked about Amazon’s response to the coronavirus outbreak; the company […]
How to Apply for the Amazon Small Business Relief Fund
If you’re an entrepreneur whose small business has been hit hard by COVID-19, we’ll show you how you can apply for the Amazon Small Business Relief Fund. The global COVID-19 crisis has hit businesses hard over the past few months, especially small businesses that are being stifled by necessary quarantine lockdown measures. While commerce is […]
Adapting Your Amazon Business In the Time of Coronavirus
We know that adapting your Amazon business in these trying times is your main concern. Amazon’s coronavirus restrictions have many sellers in a panic over how they can keep their numbers up. The global pandemic is upending many companies, wreaking havoc on the global economy, and there is no playbook. The coronavirus continues to affect […]
Pros and Cons of Using an Amazon Repricing Tool
If you’re selling products on Amazon, you may have heard about repricing tools. Repricing is nothing new in the world of retail, but it’s even more frenetic in an eCommerce marketplace like Amazon. Therefore, learning about the pros and cons of using a repricing tool is extremely important. Around 60% of Amazon “high earners”, with […]
2020 Google Algorithm: Are Your Rankings Being Impacted Lately?
Due to recent global events, the first quarter of 2020 has been understandably rough for Google SERPs. Search results are experiencing huge changes to both layout and algorithm. Which explains why your rankings are suffering lately. Google released updates on February 7 and 8, which has been reported to have created massive changes to search […]