AI-Driven Personalization Strategies
AI-driven personalization is already the engine quietly transforming how high-growth brands connect with their customers.
Carla Bauto Deña
November 7, 2025
blog
AI-driven personalization is already the engine quietly transforming how high-growth brands connect with their customers.
Shopify vs Amazon is one of the key choices eCommerce sellers face.
As a consumer, does eco-friendly packaging increase your likelihood of buying from a brand?
Ecommerce payment processing handles the transfer of funds for convenience. Here’s why it’s important and how it works.
So, how is m-commerce reshaping online shopping? And what should eCommerce businesses know? Let’s say you’re running out of shampoo. Sure, you can run to the local drugstore and see what’s on sale. But let’s face it, most people will go to the Amazon app and repurchase their favorite products. Or better yet, they subscribe to autoship and never have to worry about using every last drop of shampoo (or filling the bottle up with water). This trend is called mobile commerce, or m-commerce for short. Revenue from m-commerce is expected to reach USD 2.5 trillion. If eCommerce businesses don’t optimize their strategy for mobile devices, they will fall behind. What is Mobile Commerce? M-commerce refers to any transaction conducted on
Veeqo can be a powerful tool for Amazon sellers who are looking to streamline order management, get the best shipping rates, juggle multiple platforms, and more. If you want to learn how to simplify your Amazon selling process, you’ve come to the right place! Let’s discuss how you can use Veeqo for optimum business growth and tackle tips on how to make the most out of the platform. What is Veeqo and How Does It Work? Amazon Veeqo is a free, all-in-one order and shipping management tool designed to help sellers handle fulfillment efficiently. Acquired by Amazon in 2022, Veeqo connects marketplaces including: Amazon Shopify eBay Walmart The platform gives sellers a centralized system for processing orders, managing inventory, and automating shipping. Here
You should use Walmart Connect if you’re investing in a new ad strategy or expanding an existing one. If you’re starting an ecommerce company, you may think selling on Amazon is your best bet. After all, they’re dominating the online retail space. But don’t underestimate Walmart, especially if you’re an American seller. They have a robust website and offer many of the same benefits as Amazon, such as same-day delivery. Plus, Walmart provides more sales opportunities, less competition, and a devoted customer base. Thanks to programs like Walmart Connect, Walmart’s potential is improving in other ways. If you plan on investing in advertising or increasing your ad budgets, expanding to Walmart Connect is a smart move. What is Walmart Connect? What Is Walmart
Furniture flipping is a creative and rewarding way to earn money. It’s all about transforming old, unwanted furniture into stylish, desirable pieces that people are willing to pay for. But how do you get started, and is it truly worth the effort? Let’s explore everything you need to know to start your furniture-flipping journey and make it a success. What Is Furniture Flipping? Furniture flipping is the art of buying second-hand or discarded furniture, improving it, and selling it for a profit. It’s a hands-on way to combine creativity with business sense. You can paint, sand, reupholster, or repair furniture to make it more attractive and functional. Think of it as retail arbitrage with an artisan twist. It’s about finding used furniture in your community,
Keeping up with Amazon trends is crucial for sellers who want to stay ahead. Ecommerce is ever-evolving, and you need to keep in step with consumers to stay relevant and profitable. For instance, would you invest a majority of your capital in fidget spinners, VR headsets, and portable DVD players today? Most probably not. Though these items sold well online in the past, they aren’t getting many sales anymore because of shifts in technology and consumer preferences. Below we’ll dive deep into Amazon trends, including its types and how you can stay updated. We’ll also discuss practical strategies to help you capitalize on these trends. What Are Amazon Trends and Why Do They Matter? Amazon trends refer to the patterns and shifts shaping how
How would you like your business to attract followers instead of merely getting one-off sales? If you answered yes, then you need to implement purpose-driven marketing. A study shows that, when consumers believe a brand has a strong sense of purpose, they’re: 4 times as likely to buy a product 6 times more likely to defend it during public backlash 4.5 times more likely to recommend it to others With these numbers in mind, it’s clear that purpose driven marketing is more than a feel-good strategy; it’s a game-changer for building loyal, engaged communities. What is Purpose Driven Marketing? A purpose driven marketing strategy means that a brand focuses on a core mission beyond making profits. It’s about aligning all marketing efforts with
Hyper personalization is changing how businesses interact with customers, moving beyond broad strategies to deliver deeply personalized experiences. Are you looking for a way to get more sales and build trustworthy brand customers won’t forget? Then, hyper personalization might help you get to the next level. Let’s explore what hyper-personalization is, how it works, and why you should incorporate it into your marketing strategy. What is Hyper Personalization? Hyper personalization is a way to make every customer’s experience feel unique and tailored just for them. Instead of showing the same recommendations to everyone, this marketing strategy uses tools like artificial intelligence (AI) and real-time data to offer suggestions that match each person’s preferences and behavior. Regular personalization might include using someone’s name in an
Here’s a guide on how to sell on TikTok Shop so you can boost your social media reach and drive sales on and off Amazon. TikTok Shop has become a powerful platform for ecommerce. After all, the online store is part of a social media platform that hosts over 2.05 billion registered users. As an Amazon seller, TikTok Shop provides you with an exciting way to showcase your products to a massive audience. This post will walk you through how to sell on TikTok Shop, from understanding the basics to making the most out of it. What is TikTok Shop? TikTok Shop is an in-app shopping feature that allows users to buy products directly through TikTok. It combines social engagement with eCommerce, which means
Amazon Black Friday promises a whirlwind of deals, a cascade of discounts, and a symphony of shopping carts filling to the brim. As the anticipation builds, both consumers and retailers mark their calendars, readying themselves for one of the grandest sales events of the year. This isn’t just another shopping day; it’s an annual ritual, a dance of supply and demand, especially in the online shopping arena. Last year, almost seven out of 10 consumers shopped online–double the number of people who shopped in person. Let’s dive deep into the history, the hype, and the heart of Black Friday. We’ll also discuss tips on how to make Amazon Black Friday your most profitable one yet. Black Friday Evolution Before we tackle Black Friday, let’s take
Is SEO dead in the age of AI? Max Sinclair from Ecomtent puts his case forward. There is a debate currently raging throughout the Amazon community — are keywords dead? In recent episodes of the New Frontier Podcast, Bradley Sutton from Helium 10 and Vanessa Hung of Online Seller Solutions offered perspectives from both sides of this debate. In this blog I will put my case forward for yes, keywords are dead. Is SEO Dead? The Context By “Keywords,” I mean placing huge emphasis in researching high volume, long-tail, or some other strategy of search terms for inclusion in product listing. The goal of this is to optimize for Amazon’s A9 Algorithm. A9 functions by indexing details such as titles, descriptions, and backend keywords;
The Amazon Thanksgiving Sale isn’t just about the turkey and cranberry sauce on our plates; it’s about the sizzling deals simmering on the sales horizon. As the golden leaves fall and the holiday spirit embraces us, businesses everywhere are gearing up for one of the most bustling sales weekends of the year. Below, we’ll discuss the history, the strategies, and the sheer energy of this iconic American holiday turned global sales phenomenon. The Evolution of Amazon Thanksgiving Sales Just as how it was initially celebrated, Thanksgiving will no doubt center around gratitude, family, and hearty feasts. However, as the wheels of commerce turned since the first festival celebrated by the pilgrims, businesses identified the holiday as an opportune moment to capture shoppers’ attention. Traditionally,
Contextual targeting is one of the biggest buzzwords in advertising. It’s touted as a low-cost advertising solution that better targets customers. And the proof is out there―customers are 50% more likely to click ads that use contextual targeting than other ad types. But how does this strategy work in the realm of paid advertising? Is it worth it? What Is Contextual Targeting? Contextual targeting is an advertising strategy that uses personalization to target leads. So, your ads show up at the right time, only appear when your customers are looking, and show them the content they want to see. This means your ads will appear on relevant websites and SERPs. This tactic differs from strategies like PPC, where you continue investing in keywords and
We’re in the age of brand trust, and buyers expect dependability from their favorite brands. Great promises are great, but do you know what actually makes your customers stick around? Your ability to live up to those promises and deliver stellar products. When you do that consistently, that means you’re building consumer trust online. Users need to trust you before they buy from you. This is not only a question of communication, honesty or accountability. It’s about nurturing an emotional connection. That’s the importance of brand trust, and below we’ll show you how to build customer trust and loyalty. What is Brand Trust? Brand trust is when customers believe a brand will do what it says it will. Simply put, it’s the buyer’s faith
Amazon Sellers should consider USPS Sunday Delivery to enhance their shipping services. Deliveries may be the last stretch, but they’re just as important as any other stage in the selling process. So, what if a user needs one important package to arrive before or by the weekend? A few times, the usual shipping methods won’t cut it. It’s here when sellers can get a bit of help. That’s why today, we share how USPS delivery on Sunday can optimize on-time deliveries. Does USPS Really Deliver on Sunday? That’s the question, is priority mail delivered on Sunday? In a word, yes. The United States Postal Services (USPS) does deliver on Sundays, provided you meet specific conditions. First off, there are only 2 types of USPS
Ecommerce integration is the backbone of any successful online business today. Imagine trying to run a bustling online store without a proper system in place—customer queries would go unanswered, manual order taking could result in human errors, and fulfillment would be chaotic. That’s where the power of ecommerce integration comes in. With ecommerce sales projected to reach 23% of worldwide retail sales in 2027, getting your business organized is surely a worthwhile effort to ensure that you keep in step with the biggest ecommerce players. Let’s unpack the essence of ecommerce integration and discuss several common strategies and how to implement them. We’ll also go over some of the challenges you might encounter when implementing ecommerce integration solutions, including ways to navigate them. What
Shopify and Amazon are two of the most popular selling platforms in today’s ecommerce arena, and it isn’t unusual for entrepreneurs to be caught in the Amazon vs. Shopify debate. But why do you have to choose one if you can enjoy both through Shopify Amazon integration? The key is to harness the potential of both platforms to enjoy the best benefits. There are some challenges when integrating Amazon with Shopify, however. Luckily, there are also good strategies to overcome the setbacks. What is Shopify Amazon integration? Shopify Amazon integration refers to the seamless connection between the Shopify ecommerce platform and Amazon’s marketplace. This integration allows businesses to manage their online stores and Amazon listings from a single interface, streamlining operations, including: Inventory management Order
The buy box, you’ve heard of it. How can you win it on Walmart? This is one of the key features you’ll need to succeed in the world of online retail. Not only that, but you’ll also need a proper Walmart repricer tool. A pricing software allows you to manage your Walmart pricing strategy. It’ll allow you to outperform competitors, and make the most of holidays and seasonal sales. Let’s explore how a Walmart repricer works. We’ll learn how to use it to drive your profit margins, and how it can help you win the Walmart Buy Box. What is the Walmart Buy Box? The buy box is a feature on Walmart’s marketplace that allows a seller’s product to be prominently displayed on the